The why coaching question is a very common one we encounter. There seem to be so many options in life for getting “help” or ways to improve oneself. There’s counseling, therapy, mentoring, and self-help books numbering in the thousands. So really… why coaching? First of all, coaching is a positive view that seeks positive results. Often times with counselors, therapists or even mentors, the aim is to “fix” a problem that the client (patient) might be experiencing. The overall process focuses on two main dynamics: 1) That the client has an issue or is broken in some way 2) That help is needed and only a professional can provide the answers. While these views certainly have their merit and work in the right situations, they are not always the answer. This is where coaching comes in. Coaches take the approach that clients are amazingly capable people that are simply looking for more direction. Coaches aren’t going to tell their clients that they have problems that need fixing. Coaches don’t diagnose, offer advice, or tell you what to do. A coach looks at who a client is and who they want to be. There is a discovery process of passions, dreams. Most importantly, a coach asks empowering questions to each client that enables them to understand that:
Anyone’s journey is as unique and valuable as anyone else’s journey –Bruce D Schneider
Further, there’s the realization that there is no good or bad in the journey; there is also no right or wrong. There is just experience and the view that:
All experiences are opportunities for growth –Bruce D Schneider
Coaching is a judgment-free, guilt-free, condemnation-free experience. So why coaching? Because we, as people, want an unconditional life that allows us to discover who we are and become a better version of that person every single day.